Smashed car becomes a key attraction in South Australian new car showroom
The CMI Toyota team are proud to display a crashed car in our West Terrace showroom to help raise vital awareness of vehicle safety. This is a part of a national initiative supported by the Department of Planning, Transport & Infrastructure and the RAA.
The crashed Corolla Hybrid hatch will be displayed alongside its un-crashed equivalent and carries the brutal marks of a side pole test replicating a run-off-road collision with a tree or pole. Crashes involving a single vehicle hitting a fixed object are the most common crash type in South Australia, with this crash type representing 35% of fatal crashes in 2018.
Today, CMI Toyota welcomed Minister for Police & Emergency Services, Corey Wingard MP, ANCAP Chief Executive, James Goodwin and RAA General Manager Government & Public Policy, Jayne Flaherty to provide more information to the media about the initiative.
“This is the first time a South Australian new car dealership has put a crashed car on display, and it is a vital tool in communicating the effects and benefits of safer cars,” said RAA General Manager Government & Public Policy, Jayne Flaherty.
The national road death rate per 100,000 population is 4.60.
In South Australia, the road death rate per 100,000 sits above the national average at 5.11.
80 lives were lost on South Australian roads in 2018.
70% of South Australian road fatalities occur on rural roads.