Posted: 17/03/2019
Restyled front and rear adds length to dynamic design
New multimedia system offers enhanced functionality
Toyota has refreshed its pioneering Prius with a new sense of style and more advanced technology.
With cleaner and more engaging lines, the Toyota hybrid halo five-door hatch features new front and rear treatments and sharper, sleeker headlights and rear combination lights.
Inside, the cabin incorporates design tweaks to improve ergonomics, new cloth upholstery and a substantially upgraded multimedia system with advanced functionality to help drivers stay connected while on the road.
Toyota Vice President Sales and Marketing Sean Hanley said the Prius hatch had long been the standard-bearer for Toyota's advanced petrol-electric hybrid technology and this latest styling and technology update would add to its appeal.
"Since we launched the original Prius in Australia in late 2001, this innovative fuel-efficient small car has been bought by over 20,000 customers who value its optimal balance of performance and fuel efficiency, refinement, styling and practical five-door hatch design.
"Its strength in the marketplace is a testament to the proven benefits of the Toyota Hybrid System that we have rolled out across more models including Camry and Corolla hatch and will later this year, be offered in RAV4 and Corolla sedan as well.
"This update to the fourth-generation model that brings with it enhanced contemporary styling and the latest multimedia technology will add more customer appeal to the Prius hatch, ensuring it continues to contribute to Toyota's dominance of the hybrid vehicle market," he said.
The current generation of Prius was launched in early 2016 and was the first model in the Toyota range to feature the Toyota New Generation Architecture (TNGA) platform delivering agile and responsive driving dynamics and superb ride comfort.
The new platform perfectly complemented the latest generation petrol-electric hybrid drivetrain combining a 1.8-litre Atkinson cycle petrol engine with two motor generators to provide the optimum balance of performance and fuel efficiency depending on driving behaviour and road conditions.
The Prius also showcases an abundance of advanced safety technology in its Toyota Safety Sense suite of features9 that includes active cruise control, pre-collision safety system, lane departure alert with steering assist and auto high beam, together with reversing camera and seven airbags.